Welcome to my series of blog posts where I analyse ingredients of various skincare brands aimed at babies, children and pregnant/ new Mums. 

As a Mum myself, I understand that the sheer volume of products in high street shops and supermarkets can really give you a headache when choosing the best ones for our kids or for ourselves. I also know that we often rely on opinions of others as well as magazine and TV adverts so it really isn’t an easy task when there is so much choice and information around us.

However, it is so important that we are just a little bit more mindful of what we buy and what ingredients go into our products (check out my post Keep away from children about ingredients which should be avoided in baby and children products, and my post on how to avoid being “greenwashed” by skincare companies).

In this post, I’m looking at Kit and Kin, a brand new line of natural skincare products co-founded by ex-Spice Girl Emma Bunton. The range also includes eco-friendly and biodegradable nappies and wipes, but in this post I’ll only focus on skincare products for babies and Mums. The brand promises to offer parents “a range of safe, eco-friendly and affordable products that are better for you and better for the environment.” Their commitment to protecting the environment is also reflected in their promise to “fund the purchase of rainforest through the World Land Trust, helping maintain a vital eco system that provides clean air, life-saving medicines and safe havens for some of the world’s most vulnerable wildlife.”

KEY to ingredient lists:
Ingredients known to have positive benefits
Ingredients that may cause irritation (especially to sensitive skin)
Ingredients considered potentially harmful/ toxic

For baby: hair and body wash (£7.99, 250ml)

Photo: Kit & Kin

Product description: “Hypoallergenic | pH balanced | Certified natural.
Cleansing & softening. Infused with naturally nourishing plant extracts such as mango and strawberry, this tear-free formula leaves babies’ skin and hair cleansed and hydrated. Approved by dermatologists and certified natural by the soil association, our wash is made without any harsh chemicals or synthetic fragrances. Nature at its best.”

Ingredients: Aqua, Sodium Coco-Sulfate, Cocamidopropyl BetaineGlycerin, Coco Glucoside, Polyglyceryl-4 Caprate, Magnesium Carbonate, Althea Officinalis (Marshmallow) Extract, Gluconolactone, Aloe Barbadensis (Aloe) Leaf Powder*, Lavandula Angustifolia (Lavender) Herb Water*, Fragaria Ananassa (Strawberry) Fruit Extract, Mangifera Indica (Mango) Fruit Extract*, Calcium Gluconate, Saccharide Isomerate, Parfum, Phytic Acid, Citric acid, Sodium Benzoate, Sodium Citrate.
*Organic ingredients 
98% natural origin of total and 53% organic

My view: This is a really decent list but while it is certified natural (not organic as I initially thought looking at the label) by Soil Association, I think it’s worth mentioning that it does contain Cocamidopropyl Betaine (quite high on the list!) and Perfume (‘Parfum’) which are known allergens. It’s also worth noting that it does contain organic ingredients (53%) but it isn’t certified organic (due to lower % of organic ingredients than required for the Soil Association certification). Glycerin and aloe vera extract feature high on the list which is good and they are the two ingredients that have the most skin nourishing/ soothing properties. The mango and strawberry extracts will most definitely make this shampoo/ body wash smell amazing but they don’t boast any significant skin enhancing properties.

For baby: bubble bath (250ml, £7.99)

Photo: Kit & Kin

Product description: “NATURALLY NOURISHED. Hypoallergenic | pH balanced | Certified natural. gentle & hydrating. Infused with naturally nourishing plant extracts such as plum, mango, strawberry and ginseng, this brilliantly bubbly formula will help keep babies’ skin healthy and hydrated.
Approved by dermatologists and certified natural by the soil association, our bubble bath is made without any harsh chemicals or synthetic fragrances. Nature at its best.”

Ingredients: Aqua, Sodium Coco-sulfate, Coco Glucoside, Glycerin, Polyglyceryl-4 Caprate, Cocamidopropyl Betaine, Sodium Chloride, Gluconolactone, Eleutherococcus Senticosus (Siberian Ginseng) Root Extract*, Althea Officinalis (Marshmallow) Extract*, Aloe Barbadensis (Aloe) Leaf Juice Powder*, Lavandula Angustifolia (Lavender) Water*, Saccharide Isomerate, Prunus Domestica (Plum) Fruit Extract*, Fragaria Ananassa (Strawberry) Fruit Extract, Mangifera Indica (Mango) Fruit Extract*, Phytic Acid, Calcium Gluconate, Parfum, Sodium Citrate, Sodium Benzoate, Citric Acid
*Organic 54%
Ingredients 99% natural origin of total

My view: Very similar list to the one above. Cocamidopropyl Betaine features high on the list again, as well as perfume. It’s by no means a bad list but it’s a shame they had to go with Cocamidopropyl Betaine which clearly gives both products the foaming effect but is very likely to leave sensitive skin very dry.

For baby: oil (100ml, £8.99)

Photo: Kit & Kin

Product description: “NATURALLY NOURISHED. Hypoallergenic | pH balanced | Certified natural. Caring & calming, A blend of 12 naturally nourishing oils including jojoba, ginseng, rosehip, apricot and papaya, this grease-free formula will help keep babies relaxed and happy.
Approved by dermatologists and certified natural by the soil association, our body oil is made without any harsh chemicals or synthetic fragrances. Nature at its best.”

Ingredients: Caprylic/Capric Triglycerides, Helianthus Annuus (Sunflower) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Squalane, Olea Europaea (Olive) Fruit Oil, Prunus Armeniaca (Apricot) Kernel Oil, Shea Butter Ethyl Esters, Camellia Sinensis Seed Oil, Rosa Canina (Rosehip) Fruit Oil, Eleutherococcus Senticosus (Siberian Ginseng) Root Extract, Althea Officinialis (Marshmallow) Extract*, Fragaria Ananassa (Strawberry) seed oil, Lavandula Angustfolia (Lavender) Herb Oil, Carica Papaya (Papaya) Seed Oil, Vaccinium Macrocarpon (Cranberry) Seed Oil, Tocopherol
* Organic
Ingredients 100% natural of origin total

My view: Nothing to complain here, I’m pleased to say. This is a gorgeous list with some very powerful ingredients. Jojoba oil and squalane are two very beneficial ingredients, well tolerated by most people due to their resemblance to natural oils present in the skin.

For baby: magic salve (£7.99)

Photo: Kit & Kin

Product description: “NATURALLY NOURISHED. Hypoallergenic | pH balanced | Certified natural. Soothing & enriching. A blend of naturally nourishing oils and botanical extracts, this creamy salve moisturises, calms and protects delicate skin from further irritation. Great for treating nappy rash or any dry spots, our salve will help soothe sore inflamed skin and form a protective barrier to stop any irritants coming into contact with the skin. Approved by dermatologists and made with 100% natural ingredients.”

Ingredients: Elaeis Guineensis (Palm) Oil*, Helianthus Annuus (Sunflower) Seed Oil, Cocos Nucifera (Coconut) Oil*, Cera Alba (Beeswax)*, Glyceryl Behenate, Calendula Officinalis (Calendula) Flower Extract*, Carica Papaya Seed Oil, Citrullus lanatus (Watermelon) Seed Oil, Opuntica Ficus Indica (Pear) Seed Oil*, Ribes Nigrum (Blackcurrant) Seed Oil, Zinc Oxide, Punica Granatum (Pomegranate) Seed Oil, Althaea officinalis (Marshmallow) Root Extract*, Anthemis Nobilis (Roman Chamomile) Flower Oil*, Lavandula Angustifolia (Lavender) Herb Oil, Tocopherol, + Limonene
+Naturally Occurs in Essential Oils
*Organic 63%
Ingredients 100% natural origin of total

My view: The ingredient list is absolutely fine (i.e. not containing any harmful ingredients) but I’m really disappointed with palm oil being used in this product (and with it being so high on the list). Palm oil production poses a serious threat to our environment and endangered wildlife species (which is ironic as the brand is so keen to support the Wolrd Land Trust) so I refuse to support products using this ingredient. The rest of the list itself is really lovely though. Coconut oil and beeswax will indeed create a protective barrier on the skin so the combo sounds perfect for treating nappy rash and other skin ailments. Why couldn’t this product work without palm oil then?

For Mum: stretch mark oil (100ml, £9.99)

Photo: Kit & Kin

Product description: “Naturally nourished. Hypoallergenic | pH balanced | Certified natural. Boosts elasticity. A blend of 15 naturally nourishing oils including sunflower, jojoba, strawberry and mandarin, this smoothing soothing formula keeps skin supple and stretch mark free. Approved by dermatologists and certified natural by the Soil Association, our stretch mark oil is made without any harsh chemicals or synthetic fragrances. Nature at its best.”

Ingredients: Caprylic/Capric Triglyceride, Helianthus Annuus (Sunflower) Seed Oil, Olea Europaea (Olive) Fruit Oil, Simmondsia Chinensis (Jojoba) Oil, Macadamia Ternifolia (Macadamia) Seed Oil, Squalane, Prunus Armeniaca (Apricot) Kernel Oil, Camellia Sinensis leaf extract*, Fragaria ananassa (Strawberry) Seed Oil, Citrus aurantium amara (Neroli) Flower Oil, Citrus Nobilis (Mandarin) Peel Oil, Tocopherol, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Prunus Domestica (Plum) Natural Oil, Lavandula Angustifolia (Lavender) Herb Oil, Laminaria Ochroleuca Extract, Pogostemon Cablin (Patchouli) Oil, Daucus Carota Sativa (Carrot) Seed Oil, + Limonene, + Linalool, + Farnesol, + Geraniol

+Naturally occurs in essential oils
Ingredients 100% natural origin of total
* Organic

My view: This is a really lovely list, no doubt about that. However, I can’t really comment on whether it does prevent or gets rid of stretch marks. From what I know, these are hereditary but moisturising your skin throughout the pregnancy can help to tighten your skin and reduce the appearance of  stretch marks.

For Mum: breast balm (£7.99)

Photo: Kit & Kin

Product description: “NATURALLY NOURISHED, Hypoallergenic | pH balanced | Certified natural. Soothes sensitivity. A blend of naturally nourishing oils and botanical extracts such as rosemary, coconut, flaxseed and ginseng, this multi-tasking balm cools, heals and protects sensitive nipples. Approved by dermatologists and certified natural by the Soil Association, our breast balm is made without any harsh chemicals or synthetic fragrances. Nature at its best.”

Ingredients: Elaeis Guinnesis (Palm) Oil*, Helianthus Annuus (Sunflower) Seed Oil, Cera Alba (Beeswax)*, Cocos Nucifera (Coconut) Oil*, Octyldodecanol, Cetearyl Alcohol, Squalane, Aqua, Linum Usitatissimum (Flax) Seed Oil, Ananas Sativus (Pineapple) Fruit Extract*, Ribes Nigrum (Blackcurrant) Seed Oil, Glycerin, Eleutherococcus Senticosus (Siberian Ginseng) Root Extract*, Helianthus Annuus Seed Oil Unsaponifiables, Malpighia Glabra (Acerola Cherry) Fruit Extract*, Arnica Montana (Arnica) Flower Extract*, Crocus Sativus Callus Extract, Bougainvillea Spectabilis Leaf Cell Extract, Cardiospermum Halicacabum Flower/Leaf/Vine/Extract, Gardenia Jasminoides Flower Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Parfum, Tocopherol, Citric Acid, Potassium Sorbate, Sodium Benzoate

*Organic 43%
Ingredients 99% natural origin of total

My view: Really sad to see palm oil again – isn’t it interesting that it’s not even mentioned within the product description even though it’s at the top of the list? Otherwise, the list is quite all right (maybe except ‘perfume’) so once again, why couldn’t this product work without palm oil?

For Mum: body butter (250ml, £10.99)

Photo: Kit & Kin

Product description: “Naturally nourished. Hypoallergenic | pH balanced | Certified natural. Restores softness. A blend of naturally nourishing butters and oils, this deeply moisturising thick and creamy formula is easily absorbed and will not only care for, soothe and protect dry and sensitive skin, but also leave it hydrated and feeling gloriously silky smooth. Don’t forget that all Kit & Kin products are 100% cruelty free and this new formula for mum is also vegan friendly!”

Ingredients: Aqua, Theobroma Cacoa (Cocoa) Seed Butter, Glycerin, Butyrospermum Parkii (Shea) Butter*, Glyceryl Stearate, Squalane, Cetearyl Alcohol, Shea Butter Ethyl Esters, Coco Glucoside, Sucrose Stearate, Gluconolactone, Linum Usitatissium (Flax) Seed Oil, Mangifera Indica (Mango) Butter, Parfum, Coconut Alcohol, Simmondsia Chinensis (Jojoba) Seed Oil, Xanthan Gum, Rosa Canina (Rosehip) Fruit Oil, Garcinia Mangostana Fruit Extract*, Helianthus annuus (Sunflower) Seed Oil, Aloe Barbadensis (Aloe) Leaf Juice Powder*, Punica Granatum (Pomegranate) Fruit Extract*, Sclerotium Gum, Tocopherol, Calcium Gluconate, Sodium Benzoate, Citric acid, Potassium Sorbate

*Organic
Ingredients 99% natural origin of total

My view: This list is really good, full of beneficial ingredients.

——- OVERALL VERDICT ON ALL PRODUCTS——-

Overall, I’m really pleased to see a new natural skincare brand on the market, especially when it’s being aimed at Mums and their little ones. Most of the seven products have really lovely ingredients within them but there are a few no-no’s for me: Palm Oil, Cocamidopropyl Betaine and Parfum so I do wish the formulations could be changed at some point to replace these with more natural alternatives. On the whole though, these products boast ingredient lists that are ten times ‘cleaner’ than any conventional/ high street brands put together…

Have you tried any of Kit and Kin’s products? How have you found them?

Disclaimer: Please note that I have taken ingredient lists directly from Kit & Kin’s website. This post contains purely my opinions, is for information purposes only and does not constitute professional or medical advice. You are advised to do your own research before you start or stop using a particular skincare product.

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