When my younger son Max was born six and a half months ago, I was adamant that I’d do everything in my power to give his delicate baby skin the best possible care and attention, opting only for natural and organic skincare, and to prevent any skin issues, including eczema which his older brother Leo and I suffer from. (You can read more about the changes I’ve made to his skincare in my earlier post My newborn’s skincare routine – lessons learnt) I’m really pleased that six months on, there hasn’t been any sign of eczema (which Leo had already developed by this time) and Max’s skin continues to be soft and supple, and has that heavenly baby squidgy-ness. There’s no doubt in my mind that this is all because of the choices I’ve made about the type of skincare products I use on him and the ingredients they contain (as much as the ingredients that they don’t contain! – you can learn which ones I avoid by reading my post Keep away from children).

Unfortunately, the high street doesn’t offer much choice for natural and organic skincare aimed at babies/ children. It’s quite disappointing really as there are quite a lot of brands out there, many of which are manufacturing in the UK. Nom Nom Skincare is one of those brands.

About Nom Nom Skincare

Nom Nom Skincare is a baby and pregnancy skincare brand, founded by a massage and nutritional therapist Jayne Russell. Having worked with hundreds of Mums and babies over two decades, Jayne’s vision was to create a range of products that were gentle, effective and ethical. The main reason I was attracted to this brand is the fact that the products are made completely without any ingredients deemed potentially harmful or known to be skin irritants, such as SLS, petrochemicals, parabens and artificial fragrances. Instead, Nom Nom products are made using pure, organically-grown plant oils and butters renowned for their skin nourishing properties. What I also like about the brand is that all products are handmade in small batches in the UK. This means products aren’t mass-produced and therefore reliant on harsh preservatives to give them longer shelf-life, and this also reduces the environmental impact of manufacturing and importing from abroad.

Additionally, Nom Nom products are:

  • certified organic by Soil Association
  • cruelty free
  • made without animal products (except beeswax in the perineum balm) and therefore suitable for vegans
  • the baby range is made without any essential oils which can sometimes cause irritation or allergens, such as tree nut oils (the pregnancy products contain almond oil though)


Product description:

“This unfragranced butter contains shea, calendula and evening primrose oil to soothe patches of dry or irritated skin. Jojoba’s liquid wax provides a non sticky barrier to gently protect making it ideal for a baby’s bottom, around the mouth for teething dribble, to soothe skin made sore by runny noses and on the cheeks to protect against the elements. Has a gentle natural coconut aroma.”

Size: 60ml

Price: £13.00


  • Butospermum parkii (Shea) butter* – function: emollient; it’s a rich source of antioxidants and skin-replenishing fatty acids; renowned for its skin soothing properties.
  • Cocos nucifera (Coconut) oil* – function: emollient, a rich source of fatty acids, known for its skin moisturising properties.
  • Helianthus annuus (Sunflower) seed oil* – function: emollient; a source of fatty acids, replenishes and soothes skin.
  • Simmondsia chinensis (Jojoba) seed oil* – function: emollient; a rich source of many fatty acids; provides skin-soothing benefits and shown to enhance skin restoration.
  • Oenothera biennis (Evening primrose) oil* – function: emollient; non-fragrant oil with significant skin-soothing benefits.
  • Calendula officinalis (Marigold) flower extract* – function: skin-conditioning agent, fragrance; believed to have skin-smoothing and antioxidant properties.
  • Tocopherol (Vitamin E from sunflower) – widely-used antioxidant, known for its skin-soothing properties.

* from organic agriculture. 95.5% Organic of total. 100% natural origin

My views:

If you’ve read my post My six golden rules on deciphering skincare labels and ingredient lists, you’ll know how excited I am seeing ingredient lists such as the one above. It is short and simple (which I say in the most positive way), with only the best ingredients used. What more can you ask for? So how did it work in real life? Well, this scent-free butter has worked really well on Max’s bottom. As we’re using cloth nappies, Max doesn’t really get a nappy rash, but sometimes he does get a bit of redness on his bum as well as on his chunky thighs as they rub against the cloth nappies. This butter has calmed down the redness overnight so despite being very gentle and mild to the skin, it is very effective. The best thing about it is that it’s very versatile and can be used for different purposes on other parts of the body, since all ingredients are so safe. I’ve used it on Max’s cheeks on windy days to prevent them getting dry and I also dab a small amount around his chin as he dribbles so much these days. If you’re concerned about the price tag which I agree can be seen as a bit steep – let me assure you that this small jar will last you a very, very long time as a little amount goes a long way. Overall then for me, this is a highly recommended baby butter/ multi-purpose cream!


For my readers, I’ve got a 15% discount off this fabulous baby butter so make sure you get one, you won’t regret it! Please use code ‘BUTTERFLY15’ at the checkout.


Before you read on… You may be interested in this handy checklist to help you avoid potentially harmful ingredients in children’s skincare products:

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Product description: “A nourishing organic baby oil, rich in linoleic fatty acids from sunflower and starflower, to soften your baby’s skin, protect their delicate skin barrier and clear cradle cap. Starflower (borage) with its high content of Gamma Linolenic Acid (GLA) has been shown to be particularly beneficial. The addition of coconut oil softens the blend and gives a gentle natural coconut aroma making it ideal for massage. Our pump cap makes dispensing easy.”

Size: 100ml

Price: £16.00


  • Helianthus annuus (Sunflower) seed oil* – function: emollient; a source of fatty acids, replenishes and soothes skin.
  • Cocos nucifera (Coconut) oil* – function: emollient, a rich source of fatty acids, known for its skin moisturising properties.
  • Borago officinalis (Starflower) seed oil* – function: emollient; a rich source of the essential fatty acids.
  • Tocopherol (Vitamin E from sunflower) – widely-used antioxidant, known for its skin-soothing properties.

*from organic agriculture. 95.5% Organic of total. 100% natural origin

My views:

Once again, a heavenly list of ingredients! The oil has a very subtle coconutty aroma but of course it’s fragrance free. On top of that, it absorbs really quickly, leaving skin feeling velvety soft without any oily residue. As with all plant-based oils, I suggest you use this oil on a slightly damp skin so that the oils are better absorbed into the skin. As with the butter, a small amount is more than enough so whilst this bottle seems small, it really does go a long way. I’ve been using mine on Max every other day (as I don’t believe daily usage is necessary) for the past 2-3 weeks and I’ve barely used anything yet. I’ve also tried the oil on my older son Leo who is prone to eczema flare-ups and dry patches on his legs and those calmed down overnight after one use! This oil is definitely one of my favourite body oils which I’ll probably end up pinching for myself too 🙂 

The oil is also recommended for treating cradle cap but we didn’t have an opportunity to test it for that as Max’s cradle cap is long gone.



I’m really impressed with the two products from Nom Nom Skincare’s baby range and I’ll happily continue to use these on my children as the benefits to their skin are clearly visible. I love the natural and ethical credentials of the company as well so I eagerly anticipate what other products Jayne may launch next! I also recommend Jayne’s FREE guide 10 steps to super healthy baby skin which is so useful for any parent wanting to be more conscious about what they put on their babies’ skin – you can access the guide through the website.

Have you used any of the Nom Nom products before?

Disclaimer: We were kindly sent the two products in exchange for a review by the lovely Jayne at Nom Nom Skincare. Nevertheless, all views expressed in this post are 100% mine and honest.


15 comments on “Nom Nom Skincare – Baby range review”

  1. My youngest had eczema really bad as a baby, we had steroid creams, bath solution, anything going to keep it going- at then moment when he gets a bit dry I’ve been using over the counter cream, but I’m definitely going to give these products a try as they are all natural and sound far better to use – thanks for a great post! xx

  2. It’s true that there are not a lot of skin care products for newborns or babies. As mothers, we always try to give the best for our children including baby products. I’m glad that Nom Nom is offering organic items. So glad I found this post.

  3. That’s great that you found products that you really liked. I admit I’m totally in the dark about skin care products and understand very little about the oils being used. I have a friend who talks to me about them but I just don’t get it. Anyway, glad it’s going good for you.

  4. I suffered with severe psoriasis as a child and I’m constantly looking for signs that little N might have inherited it as well so I’m always a little reluctant to use any products on his skin, but these sound great and after the years of discomfort I had, I don’t think any price is too high if it helps.

    • I completely understand your concerns. As you gathered from my post, I was worried about my younger son developing eczema too but luckily, the efforts to prevent it by using only natural products have really worked. Babies really don’t need many products but we live in hard water area which on its own dries out skin so it’s important to hydrate it. I’ve heard amazing things about pure raw shea butter working on psoriaris – I use it myself on my eczema flare ups and they calm down literally overnight, it’s my miracle product. I’m working on a post about that so watch this space but I also have another post about ‘natural remedies for child skin ailments’ if you fancy a read 🙂 xx

  5. These sound great, thank you for the reviews. My daughter has eczema which we’ve been bringing down with Chinese Medicine, but we’re always on the look out for great day creams that will work with sensitive and dry baby skin. Yvadney x

    • I’m glad you found it useful, Yvadney 🙂 I feel your pain having a child with eczema – it’s not an easy task to keep it under control, is it? Nom Nom skincare is just fab for nourishing skin and it’s so pure, no nasties and the awful mineral oil/ paraffin which many eczema-targeted products on the highh street have! I also recommend pure raw shea butter which heals flare ups overnight (I’m currently working on a post about that) as well as oatmeal baths – I already have a post about that, if you search for “natural remedies”. xx

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